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5d ago

Coca-Cola to Launch U.S. Cane Sugar Soda This Fall

Pressured by President Trump along with farm lobby appeals, the fall launch of a domestic cane sugar variant highlights U.S. sugar supply constraints at a time when experts question any health edge over corn syrup.

A bottle of Coca-Cola imported from Mexico.
Bottles of Coca-Cola are displayed at a grocery store in Mount Prospect, Ill., Thursday, July 17, 2025. (AP Photo/Nam Y. Huh)
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Overview

  • In its second-quarter earnings report, Coca-Cola confirmed it will introduce a U.S. cane sugar–sweetened version of its flagship soda this fall while maintaining the existing high-fructose corn syrup formula.
  • CEO James Quincey said the cane sugar variant is designed to complement the core portfolio by expanding consumer choice without replacing the original recipe.
  • President Trump’s July Truth Social post prompted Coca-Cola to confirm and plan the new offering, illustrating direct political influence on the company’s innovation agenda.
  • U.S. cane sugar producers and Corn Belt corn refiners are evaluating whether domestic supply, import quotas and processing capacity can meet projected demand for the new product.
  • Nutrition experts, including the Center for Science in the Public Interest, emphasize that excess intake of any sugar poses health risks and urge focus on reducing overall consumption rather than swapping sweeteners.