Overview

• Coca-Cola will introduce a cane sugar-sweetened Coke variant in the U.S. this fall while preserving its flagship high-fructose corn syrup formula.
• CEO James Quincey described the move as an enduring option that leverages the company’s full range of sweetening tools to meet diverse consumer preferences.
• Executives said the shift will entail higher ingredient and supply-chain costs that remain manageable within Coca-Cola’s global pricing strategy.
• The decision follows President Trump’s public push for real cane sugar and aligns with Health Secretary Robert F. Kennedy Jr.’s Make America Healthy Again campaign, though nutritionists note both sugars pose similar health risks.
• Coca-Cola beat second-quarter revenue estimates as price increases and strong zero-calorie drink demand offset a 1% dip in global case volumes.