Overview
- President Trump announced on Truth Social that Coca-Cola had agreed to sweeten its U.S. formula with real cane sugar, and the company said it appreciates his enthusiasm while promising details on new offerings.
- Coca-Cola has not formally confirmed a reformulation but is collaborating with Arca Continental to develop and test cane sugar-sweetened variants for U.S. markets.
- The Corn Refiners Association warns that replacing high fructose corn syrup could cost thousands of domestic food manufacturing jobs, depress farm incomes and boost sugar imports without nutritional benefit.
- PepsiCo CEO Ramon Laguarta described the potential switch as an opportunity for cane sugar in PepsiCo’s lineup and urged dialogue with the government to make sugar more affordable.
- Mexican restaurateurs and specialty importers question whether a U.S.-made cane sugar Coca-Cola can replicate the authentic taste of imported “MexiCoke” or sustain its niche market.