Overview
- The cane sugar launch was disclosed in Coca-Cola’s second-quarter earnings report on July 22.
- The introduction will add a U.S. cane sugar–sweetened variant to the Trademark Coca-Cola product range this fall.
- President Trump posted on Truth Social that he had persuaded Coca-Cola to return to real cane sugar, and the company expressed appreciation for his enthusiasm.
- The new formula will use domestically sourced cane sugar, which typically carries higher costs and tariffs compared with subsidized high-fructose corn syrup.
- Nutrition experts note that cane sugar and high-fructose corn syrup have similar metabolic profiles, suggesting the change is driven more by consumer and political preferences than health benefits.