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Coca-Cola to Debut U.S. Cane Sugar Variant This Fall

The launch follows presidential advocacy, preserving the existing formula by adding a sugar-sweetened option.

A bottle of Coca-Cola imported from Mexico.
Bottles of Coca-Cola are displayed at a grocery store in Mount Prospect, Ill., Thursday, July 17, 2025. (AP Photo/Nam Y. Huh)
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Overview

  • Coca-Cola confirmed in its second-quarter earnings that it will introduce a cane-sugar version of its flagship soda in the United States this fall.
  • The existing high-fructose corn syrup formulation will remain on shelves, with the cane sugar product offered as an additional choice.
  • CEO James Quincey said the move is part of Coke’s ongoing innovation agenda to reflect consumer preferences for differentiated offerings.
  • President Trump’s Truth Social post in mid-July prompted Coke to confirm the sugar variant in its second-quarter earnings call.
  • Nutrition experts emphasize that both cane sugar and high-fructose corn syrup have similar metabolic effects, offering no health advantage to consumers.