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last mo.

Coca-Cola to Add Cane-Sugar Variant in US While Retaining Corn Syrup Formula

Marking a rare victory for presidential persuasion, the move builds on Coca-Cola’s strategy to broaden consumer choice.

Trump promete devolver el azúcar a la Coca-Cola
Coca-Cola anunció que lanzará una nueva versión de su bebida endulzada con azúcar de caña
Coca-Cola lanzará en EU una versión endulzada con azúcar de caña en lugar de jarabe de maíz.
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Overview

  • Coca-Cola confirmed in its Q2 financial report that it will launch a cane-sugar-sweetened version this autumn as an addition to its existing high-fructose corn syrup lineup.
  • CEO James Quincey described the decision as a “y, not o” strategy meant to complement the core formula without discontinuing it.
  • Analysts estimate the new variant could add over $1 billion in annual raw-material costs, potentially raising the price of a 355 ml can by up to $0.50.
  • The Corn Refiners Association warned that greater reliance on imported cane sugar under current quotas could threaten thousands of US corn-processing jobs and depress farm incomes.
  • Sugar futures jumped after the announcement, prompting producers and bottlers to assess supply-chain adjustments and domestic sugar production capacity.