Overview
- Coca-Cola released its 2025 “Holidays Are Coming” campaign with two AI-generated commercials from Silverside and Secret Level alongside a traditionally shot spot for select markets.
- A behind-the-scenes video says five AI specialists refined more than 70,000 clips in roughly 30 days within a production of about 100 people across Coca-Cola, WPP and the partner studios.
- This year’s AI spots feature animals with a brief Santa appearance, a shift away from last year’s human characters that drew uncanny-valley criticism.
- Executives maintain the work is human-led and say generative tools cut costs and compress timelines from about a year to roughly a month.
- Social media backlash and boycott calls continued after the launch, even as industry data from the IAB indicate growing use of generative AI in digital video advertising.