Overview
- Two AI-generated commercials from Secret Level and Silverside debuted Nov. 3, with a traditionally shot version airing in select Latin markets.
- The new spots center on AI-rendered animals watching the red trucks, with the lone human as a Santa based on Haddon Sundblom’s archival art.
- Coca-Cola says five AI specialists refined more than 70,000 clips in about 30 days, with roughly 100 people involved across the campaign.
- Creative professionals and viewers fault the look and labor implications, while observers note fixes such as rotating truck wheels alongside lingering realism issues.
- Brand leaders argue craftsmanship has improved and timelines have shortened, as industry data from the IAB shows about 30% of video ads now incorporate generative AI.