Overview
- The 2025 'Holidays Are Coming' spots display the 'Created by Real Magic AI' label and are slated to air in about 140 countries.
- Coca-Cola again worked with Silverside and Secret Level, with roughly 100 contributors generating and refining more than 70,000 AI video clips.
- This year's films largely avoid realistic human faces by featuring animals, a shift that critics say still results in unnatural motion and inconsistent styles.
- Executives including Pratik Thakar defended the approach as a pioneering improvement over 2024, and a making-of video touts a 30-day turnaround using a small core team and multiple AI tools.
- The rollout has drawn strong online pushback and intensified concerns about entry-level creative jobs, with analyses putting AI use in U.S. ads at about 30% today and projecting 39% by 2026.