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4w ago

Coca-Cola Revives Mr. Pibb With Higher Caffeine and a Zero-Sugar Option

Coca-Cola positions the revival to tap demand for spicier cherry flavors through a limited release in select U.S. markets.

Coca-Cola is bringing back spicy cherry soda Mr. Pibb, which was discontinued in 2001. (Courtesy of Coca-Cola/TNS)
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Overview

  • The drink returns in late 2025 to Florida, Chicago, Las Vegas, Michigan and California, with a nationwide rollout planned for 2026.
  • The reformulated recipe contains 30% more caffeine than Pibb Xtra and debuts alongside a zero-sugar variant and new packaging.
  • Coca-Cola describes the flavor as intensely sweet cherry with hints of caramel and a spicy bite.
  • Marketing targets multicultural Xennials with online videos voiced by Roy Wood Jr. and experiential grassroots events.
  • Coca-Cola filed a new Mr. Pibb trademark in September 2025 after the 2014 cancellation, as Dr Pepper’s recent gains shape the competitive landscape.