Coca-Cola Releases League of Legends-Themed Drink Aimed at Gamers

Coca-Cola and Riot Games have partnered to launch a League of Legends branded drink called Coca-Cola Ultimate Zero Sugar.
The drink is themed around the game League of Legends and can be unlocked by completing missions in the game.
Coca-Cola is launching a new limited-edition flavor called Coca-Cola Ultimate for gamers in partnership with Riot Games.
The flavor will be available in regular and zero sugar varieties in US and Canadian stores starting June 12 for a limited time.
Coca-Cola's marketing approach is working, and trademark Coca-Cola grew across all geographic regions in the first quarter, thanks in part to interest from the coveted Gen Z market.