Overview
- Braun, currently chief operating officer, will be nominated for election to Coca-Cola’s board at the 2026 annual meeting.
- Both Braun and Quincey joined the company in 1996, and Braun brings multi-region leadership experience spanning Latin America, Brazil, Greater China and global bottling operations.
- Under Quincey’s nine-year tenure, Coke added more than 10 billion-dollar brands, refranchised parts of its bottling system and streamlined its portfolio.
- Coca-Cola says Braun will prioritize global growth opportunities, a closer focus on consumer needs and greater use of technology as the company contends with pricing pressure and ingredient scrutiny.
- Analysts expect strategic continuity, with one calling the change “evolution not revolution,” as Coke’s shares outperform PepsiCo so far this year.