Overview
- Henrique Braun will take over as chief executive on March 31, 2026, the company said.
- James Quincey will shift to executive chairman, and the board plans to nominate Braun for election as a director at the 2026 annual meeting.
- Braun, 57, is a nearly 30-year company veteran and has served as COO since January, overseeing global operations, supply chain and the bottling network.
- Coca-Cola says Braun’s priorities include identifying new growth opportunities, getting closer to consumer needs and expanding the use of technology, with a focus on working with bottlers.
- The leadership handoff comes as demand for core sodas softens in the U.S. and Europe, and Coca-Cola shares were little changed following the announcement.