Overview
- The leadership change takes effect on March 31, 2026, and Braun will also be nominated to the board.
- James Quincey will move to executive chairman after nine years as CEO.
- Braun, 57, became COO in January and has held senior roles across Latin America and Asia since joining Coca-Cola in 1996.
- Coca-Cola says Braun’s priorities include finding new global growth opportunities, getting closer to consumer needs and improving the company’s technology.
- The announcement comes as soda demand softens, with third-quarter unit case volume up 1% after a prior decline, and shares were little changed after hours.