Overview
- The leadership change takes effect on March 31, 2026, and the company will nominate Henrique Braun for election to the board at the 2026 annual meeting.
- Braun is a nearly three-decade Coca-Cola veteran who became COO in January 2025 after leading operations across Latin America, Greater China, South Korea and other international units.
- James Quincey will move to executive chairman after nearly nine years as CEO, a tenure that added more than 10 billion-dollar brands and delivered share-price gains of about 60%.
- Lead independent director David Weinberg said the transition continues the growth strategy set under Quincey and affirmed that Quincey will remain active in the business.
- Company statements say Braun will focus on global growth opportunities, closer consumer engagement, technology enablement and partnership with bottlers as the company faces softer soda demand and shifting preferences.