Coca-Cola Launches New 'Spiced' Flavor Targeting Younger Consumers

The new raspberry and spice-infused soda, available in regular and zero sugar variants, aims to cater to evolving taste preferences.

Coca-Cola introduces 'Coca-Cola Spiced' and 'Coca-Cola Spiced Zero Sugar' as its first new permanent flavors in three years, hitting U.S. and Canada stores on February 19.
The beverage giant seeks to appeal to younger consumers with flavors that reflect current trends, including a growing interest in spicier and bolder tastes.
'Coca-Cola Spiced' combines the classic Coke taste with notes of raspberry and spice, offering a unique flavor profile without being overly spicy.
In addition to targeting Gen Z with its new flavors, Coca-Cola also launches 'Happy Tears Zero Sugar,' a limited-edition, mystery-flavored drink available exclusively on TikTok.
Coca-Cola's marketing efforts include a focus on health-conscious consumers, amidst competition with PepsiCo and a history of innovative, sometimes quirky, flavor introductions.