Coca-Cola Launches K-Pop Inspired 'K-Wave' Flavor

The new flavor, developed in collaboration with JYP Entertainment, celebrates the global K-pop phenomenon.

Coca-Cola introduces a new K-pop inspired flavor, Coca-Cola K-Wave, as a fruit-flavored twist on regular Coke.
The new flavor is a collaboration with JYP Entertainment and features endorsements from K-Pop groups Stray Kids, ITZY, and NMIXX.
An original song titled 'Like Magic' was released in conjunction with the flavor, gaining 1.5 million views on YouTube in less than 20 hours.
Coca-Cola K-Wave will be available in the United States, Spain, Singapore, and South Korea, with a frozen version in additional markets.
The launch includes digital and physical experiences, such as an AI-powered music video customization feature and a limited-edition collection of apparel and accessories.