Overview

• The Brand Footprint 2025 report uses Consumer Reach Points to measure how often and how widely brands are chosen by Mexican households.
• Coca-Cola, Lala and Bimbo top the list, followed by Pepsi, Alpura, Nutri, La Moderna, La Costeña, Nescafé and Knorr.
• All of the top ten brands except Nutri saw declines in Consumer Reach Points in 2024, reflecting lower purchase frequency and household penetration.
• Growth stalled for many large players, with only 32% of FMCG brands expanding in 2024 compared with 50% in the previous year as smaller labels accelerate.
• Bolstered by employment gains, minimum wage increases and social support, households make about 487 brand choices annually and explore 24 channels per purchase to maximize value.