Overview
- Pablito Wilson presented his book 'Reggaetón: Una revolución latina' alongside Mexican newcomers Cachirula and Loojan in a pre-festival conversation.
- Participants described reggaetón as moving beyond its “guilty pleasure” label, with Loojan calling it a shout of freedom and addressing parental roles around explicit lyrics.
- The festival at the Autódromo Hermanos Rodríguez features global headliners including Don Omar, J Balvin, Nicky Jam and Myke Towers, with opening-night sets reported from Wisin, Nicky Jam and Myke Towers.
- Organizers cite Ticketmaster data showing about 14% of attendees travel from outside Mexico and representation from over 16 countries, with a majority aged 18–24, and note a recent BYMA Best Festival of the Year recognition.
- This edition spotlights female artists more prominently, highlighting Young Miko, Bad Gyal and Mexican talents such as Bellakath, Cachirula and the duo Sayuri & Sopholov.