Coca-Cola Faces Greenwashing Allegations Over Plastic Use at Paris 2024 Olympics

French environmental group files complaint, accusing the company of misleading consumers with 'zero waste' claims during the games.

France Nature Environnement (FNE) has filed a legal complaint against Coca-Cola for alleged greenwashing during the Paris 2024 Olympics.
The NGO claims Coca-Cola misled consumers by promoting 'zero waste' practices while using single-use plastic bottles at event venues.
Coca-Cola reportedly poured drinks from plastic bottles into reusable cups, creating the illusion of environmentally friendly practices.
The company defended its use of plastic bottles, citing logistical and safety constraints, and pledged to recycle the materials used.
FNE criticized Coca-Cola's actions as part of a broader 'double discourse' on plastic pollution, highlighting ongoing global negotiations on a treaty to curb plastic waste.