Coca-Cola Faces Backlash Over AI-Generated Holiday Ad

The beverage giant's latest Christmas commercial, created with generative AI, has been criticized for lacking authenticity and creativity.

Coca-Cola's new AI-generated ad reimagines its iconic 1995 'Holidays Are Coming' commercial, featuring digital recreations of classic elements like red trucks and snowy landscapes.
The ad has been criticized for its artificial feel, with viewers describing it as 'soulless' and 'creepy,' sparking discussions about the role of AI in creative industries.
Critics argue that using AI undermines the human touch traditionally associated with holiday advertising, especially during a season focused on connection and community.
Despite the backlash, Coca-Cola maintains that the ad represents a collaboration between human creativity and AI technology, aiming to innovate while preserving brand values.
The controversy highlights broader concerns about AI's impact on jobs in creative fields, with many fearing that automation could replace human artists and professionals.