Coca-Cola Enters Prebiotic Soda Market with Simply Pop

The beverage giant is launching a new line under its Simply brand to compete with Olipop and Poppi in the growing functional soda category.

Simply Pop will debut with five fruit flavors, including pineapple mango, lime, and strawberry, and will be available later this month in select regions and online through Amazon Fresh.
Each 12-ounce can contains 6 grams of prebiotic fiber, vitamin C, and zinc, marketed to support gut and immune health, though experts remain skeptical about the extent of these benefits.
The prebiotic soda market, while still niche, has grown rapidly, doubling in size over the past year to $820 million in sales, with further growth projected.
Olipop and Poppi, the dominant players in the category, have seen significant success but also face scrutiny over health claims, including a lawsuit against Poppi for allegedly misleading advertising.
Coca-Cola's move into the functional beverage space reflects a broader strategy to diversify its portfolio and appeal to health-conscious Gen Z and millennial consumers.