Coca-Cola Discontinues Spiced Flavor After 7 Months

Despite a significant launch campaign, Coca-Cola Spiced failed to attract the desired Gen-Z market and will be replaced by a new flavor in 2025.

Coca-Cola Spiced, introduced in February 2024, will be phased out after just seven months on the market.
The flavor, which combined traditional Coke with raspberry notes, did not resonate with consumers as hoped.
Coca-Cola aimed to attract Gen-Z drinkers with the Spiced flavor, but it struggled with sales and consumer confusion over its taste profile.
The company plans to introduce an exciting new flavor in 2025 as part of its ongoing strategy to adapt to evolving consumer preferences.
Coca-Cola continues to explore innovative flavors and expand its product lineup, including recent limited-edition releases like Oreo-flavored Coke.