Coca-Cola CEO Gifts Trump Special Diet Coke Bottle Ahead of Inauguration
The commemorative bottle marks a return to tradition and signals corporate alignment with the incoming administration.
- Coca-Cola CEO James Quincey presented President-elect Donald Trump with a personalized Diet Coke bottle featuring his name, the White House, and the inauguration date.
- The company highlighted its $58 billion contribution to the U.S. economy and its support of over 860,000 jobs in a note accompanying the gift.
- This marks the first-ever Diet Coke commemorative bottle for a U.S. president, continuing Coca-Cola's tradition of creating inauguration-themed bottles since 2005.
- The gesture comes four years after Coca-Cola condemned the January 6 Capitol riot, a stance that had previously strained its relationship with Trump.
- Several major corporations have recently moved to align with the incoming Trump administration, with donations and public gestures becoming more prominent.