Coca-Cola and Upland Launch IU Championship Cans, With Bottles Set for August
Limited runs tap official IU partnerships to extend the championship celebration.
Overview
- Coca-Cola Consolidated will stock limited-edition IU cans in Bloomington and Indianapolis the week of Feb. 3, sold individually and featuring the 2025 championship logo.
- Commemorative Coca-Cola glass bottles are scheduled to arrive in August 2026.
- Upland Brewing will release 8,000 six-packs of a 2025 National Championship Hoosier Gameday Lager across Indiana and the Chicagoland area.
- Upland’s 500 early reservation slots opened Jan. 28 and sold out, with broader availability planned for mid-February where the lager is normally sold.
- The releases draw on IU’s licensed partnerships and are expected to see strong demand from fans.