Overview
- Coastal Carolina University is the first FBS program to offer free concessions at all home football games, starting with the spring showcase on April 5, 2025.
- The initiative, called the 'CCU Kickoff Meal Deal,' is made possible through the university's partnership with Aramark, which operates its concession services.
- Fans can claim up to four free items per concession visit, with unlimited visits enabled through a soon-to-be-launched Coastal Carolina Athletics app.
- Exclusions to the free concessions include alcoholic beverages, specialty items, and offerings from third-party vendors.
- The program aims to boost attendance at Brooks Stadium, which averaged 18,622 fans per game in 2024, and is part of a broader strategy to enhance fan engagement.