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Coachella Tests DeepMind AI to Turn Live Sets Into Interactive Worlds

The tests remain internal proofs with no public release planned.

Overview

  • Coachella worked with Google DeepMind’s Project Genie at the 2026 festival to build three AI prototypes for live music.
  • The prototypes are still in testing with organizers reviewing results before deciding on any rollout.
  • Teams captured a Quasar stage performance and rebuilt it in Unreal Engine as a 3D space that fans could later explore.
  • Another tool lets artists preview stage designs on 3D stage models using uploaded visuals or text prompts, lowering planning barriers for smaller acts.
  • A mobile game called Coachella vs. The Game lets users roam artist-themed worlds before a visit, building on earlier AR streams and NFT-based quests.