Overview
- Coach rolled out the campaign today featuring ambassadors Elle Fanning, Charles Melton, Kōki, Soyeon, Griff and Ravyn Lenae, blending returning faces with new additions.
- The visuals were directed by Dan Beleiu with photography by Ben Rosser across film and still images.
- Highlighted bags span icons like the Tabby and Nolita plus new silhouettes including the Empire, Brooklyn and the Mott Messenger.
- Holiday merchandising extends to winter ready-to-wear and footwear such as Teddy coats, shearling puffer jackets, flocked dresses, leather jackets and the Soho Sneaker.
- Chief marketing officer Joon Silverstein says the campaign frames gifting as inspiring “the next step” in a person’s story, while media coverage included exclusive behind-the-scenes images.