Overview
- Co-op confirmed nationwide availability starting 10 September, following an online launch via Brewgooder.
- Sales proceeds will support Taybeh Brewing and the Disasters Emergency Committee, with Brewgooder producing at zero profit according to the partners.
- The rollout follows Co-op’s new ethical-sourcing policy that ends purchases from 17 countries flagged for human-rights concerns, including Israel.
- Taybeh and Brewgooder say UK production enables distribution despite checkpoint delays, customs restrictions and rising costs that hinder direct exports from the West Bank.
- The decision has drawn criticism from some politicians and the Board of Deputies of British Jews, while Co-op says the move aligns with its values-driven campaign.