Overview

• Co-op has lifted its standard meal deal to £3.75 for members and £4.10 for non-members, and its premium option remains £5.50.
• Tesco increased its standard lunch deal to £3.85 in August and Sainsbury’s moved to £3.95 earlier in the summer.
• Co-op says the offer still represents strong value, citing more than 300 choices and savings versus buying items individually.
• The retailer also highlights product sourcing, saying its own-brand sandwiches, wraps and salads use British protein and free-range eggs.
• Consumer expert Martyn James warns that prices near £4 risk undermining perceived value, while Boots, Morrisons, Superdrug, Waitrose and Asda report no current plans to raise their offers.