Overview
- The first product from Uvasdoce Fresh’s new Fresh Mocktail Collection, the grapes were developed in Spain through hybridisation to mimic cocktail flavours.
- Co-op’s head of fresh produce Kate Byrne-Fletcher highlighted its appeal as a healthy snack that can also be frozen for use in summer drinks.
- Customers can expect a taste profile described as “sweet with a hint of lime” reminiscent of a mojito without the alcohol.
- The limited-edition fruit will be available in selected Co-op stores as part of its Irresistible range for a three-week promotional run.
- Co-op anticipates high demand and expects the seasonal novelty to sell out during the three-week availability period.