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Co-op Game Peak Tops One Million Sales, Prompts Developers to Prioritize Smaller Projects

Viral marketing has proven that concise, jam-driven co-op games can achieve blockbuster success

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Peak gameplay

Overview

  • Peak sold over one million copies on Steam within six days, peaking at more than 102,000 concurrent players
  • The game was created in a one-month game jam collaboration between Aggro Crab and Landfall to avoid burnout from longer development cycles
  • Each day’s procedurally generated mountain features four distinct biomes where players share resources, set ropes and manage injuries to reach the summit
  • A low $5–$8 price point and a pun-friendly name fueled a zero-cost viral marketing surge across social platforms
  • Developers say Peak’s performance has convinced them to focus on smaller, tightly scoped titles and they currently have no plans for console crossplay