CNN to Introduce Metered Paywall in October

Overview

• CNN will implement a metered paywall next month, charging users after a certain number of free articles.
• The initiative is part of a broader restructuring plan led by CEO Mark Thompson to counter declining cable TV revenue.
• The subscription model will start with a low-cost option to gauge customer demand.
• This follows CNN's earlier digital subscription attempt with CNN+, which was shut down due to high costs.
• The network will monitor audience reactions and adjust the paywall strategy as needed.