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CNN to Introduce Metered Paywall in October

The move aims to boost revenue as cable TV declines, requiring frequent users to pay for digital content.

  • CNN will implement a metered paywall next month, charging users after a certain number of free articles.
  • The initiative is part of a broader restructuring plan led by CEO Mark Thompson to counter declining cable TV revenue.
  • The subscription model will start with a low-cost option to gauge customer demand.
  • This follows CNN's earlier digital subscription attempt with CNN+, which was shut down due to high costs.
  • The network will monitor audience reactions and adjust the paywall strategy as needed.
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