CNN Rehires Amanda Wills to Lead Digital Strategy
The former CNN+ executive returns as Chief Content Officer to spearhead the network's digital-first transformation under CEO Mark Thompson.
- Amanda Wills has been rehired by CNN as Chief Content Officer, starting April 14, to oversee digital strategy and innovation across platforms.
- The move is part of CNN's broader $70 million digital transformation initiative, which includes new streaming and subscription services.
- Wills previously served as Vice President of Content Programming for the now-defunct CNN+ and most recently worked at The Wall Street Journal as Chief Content Officer of Video.
- CNN's reorganization includes integrating its digital, TV, and international newsrooms, as well as testing a digital subscription model with pricing at $3.99 monthly or $29.99 annually.
- Recent changes also include a revamped programming schedule and workforce restructuring, with 6% of employees laid off in January 2025.