CNN Launches $3.99 Monthly Paywall for Frequent Users
The move aims to generate digital revenue as cable TV declines, offering subscribers exclusive content and fewer ads.
- CNN.com users in the U.S. will be charged $3.99 per month or $29.99 per year for unlimited access after reading a certain number of free articles.
- Subscribers will receive benefits including exclusive election features, original documentaries, curated daily news selections, and fewer digital ads.
- The paywall is part of CEO Mark Thompson's strategy to shift CNN from a TV-focused to a multi-platform news organization.
- This initiative follows the failure of CNN+ in 2022, which was shut down due to low subscriber uptake.
- CNN's paywall launch coincides with Reuters introducing a similar model, charging $1 per week for access.