CNN CEO Announces New Strategy Focusing on Digital Integration and Innovation

Virginia Moseley Appointed as Executive Editor Amid Controversy, Alex MacCallum Hired to Develop New Digital Products and Monetization Strategies

CNN's new CEO, Mark Thompson, has announced a strategy focusing on integrating linear TV and digital news units, and boosting its presence and innovation on smartphones and other mobile devices.
Virginia Moseley has been appointed as the new executive editor of CNN, a move that has caused some controversy within the organization due to her reportedly hard-charging management style.
Alex MacCallum, who recently departed The Washington Post, has been hired as executive vice president of digital products and services, tasked with developing new digital products and finding new sources of monetization.
Thompson acknowledges that CNN has been slow to respond to the shift from linear broadcast to digital, and emphasizes the need for innovation and risk-taking.
Despite the focus on digital, Thompson affirms that linear TV will continue to play a central role in CNN's success, but acknowledges the need to address its long-term economics.