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CNIL Fines Google €325 Million and Shein €150 Million Over Illegal Cookie Practices

The ruling advances a five-year campaign to force high-traffic platforms to fix consent flows for targeted advertising.

Overview

  • France’s regulator found both companies set advertising trackers without free, informed consent and offered poor options to withdraw it.
  • Google was cited for a Google Account sign-up cookie wall and for Gmail inbox ads without prior opt-in, affecting about 53 million users in France.
  • Google must bring systems into compliance within six months or face €100,000 per day in penalties for itself and its Irish subsidiary.
  • CNIL said Shein collected massive data from cookies on roughly 12 million monthly French users and failed to inform them adequately.
  • Shein plans to appeal and says it has updated systems, while Google will study the decision; prosecutors had sought €520 million for Google.