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CNBC Ranks BYU Above Utah as 2025 College Program Values Rise

Rising media-rights payments propel valuations, with Utah’s planned private-equity deal potentially reshaping future estimates.

Overview

  • BYU placed No. 57 at a $500 million valuation, up 40% year over year, with fiscal 2024 revenue of $130 million, a 23% increase.
  • Utah ranked No. 60 at $451 million, down 4% from last year, with fiscal 2024 revenue of $110 million after a 13% decline.
  • CNBC reports Utah has announced it will accept private-equity investment, with Otro Capital’s reported $500 million figure unconfirmed by university officials.
  • Texas led the rankings at $1.48 billion in value and $332 million in fiscal 2024 revenue, ahead of Ohio State at No. 2.
  • The top 75 programs were valued at a combined $51.22 billion with $11.84 billion in fiscal 2024 revenue, trends analysts tie chiefly to richer Big 12 and CFP media-rights deals.