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CMA Proposes £16 Cap on Vet Prescription Fees in Overhaul of UK Pet Care Market

The regulator blames consolidation alongside weak price transparency for overcharging, with a final decision due by March 2026.

Overview

  • Twenty-one provisional remedies would require vet businesses to publish comprehensive price lists, provide itemised bills, and give written estimates for treatments over £500.
  • Vets would have to cap prescription fees at £16, automatically issue written prescriptions where medicines are frequently needed, and tell clients when buying online could be cheaper.
  • The CMA found prices across the sector rose about 63% from 2016 to 2023 and that pet owners pay roughly 16.6% more at large groups, with faster price increases at practices after acquisition.
  • A new comparison tool is proposed by enhancing the RCVS Find a Vet website with pricing data so owners can compare local costs and see corporate ownership.
  • Companies have until 12 November to respond to the consultation, with reforms to be implemented by a legally binding CMA order and some measures potentially starting before the end of 2026.