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3d ago

CMA Media Finalizes Brut Acquisition to Add a Social Video Pillar

Leadership stays in place under Claire Léost, signaling continued expansion with a planned purchase of Chérie 25.

Brut emploie quelque 250 salariés
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Overview

  • Brut is now owned by CMA CGM’s media arm after the deal closed on September 12, bringing the social video outlet fully into CMA Media.
  • CMA Media frames Brut as a third strategic pillar focused on social platforms alongside its press and audiovisual units.
  • Elsa Darquier remains CEO of Brut and will report to CMA Media chief Claire Léost, while cofounders Renaud Le Van Kim and Guillaume Lacroix become advisers.
  • Brut employs about 250 staff and has been profitable since the fourth quarter of 2023, pitching strong engagement with younger audiences to advertisers.
  • The group already controls BFMTV, RMC, La Tribune, La Provence and Corse Matin, and it is preparing to acquire TV channel Chérie 25 after entering exclusive talks for Brut in July.