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CMA Clears ABF's Acquisition of Hovis

The regulator found Allied Bakeries would likely exit Great Britain and Northern Ireland without the merger, removing the competition hurdle to ABF's plan to combine Hovis with its Kingsmill business to restore profitability.

Overview

  • Citing Tuesday's final report, the Competition and Markets Authority unconditionally cleared Associated British Foods’ proposed takeover of Hovis after a Phase 2 investigation.
  • The CMA concluded Allied Bakeries has been heavily loss-making and would most likely leave the GB and NI market if the deal were blocked, a finding that shaped the clearance.
  • ABF agreed to buy Hovis from private equity firm Endless in August 2025 for about £75m and says it will now move to complete the deal and pursue cost and distribution synergies.
  • The inquiry found long‑term pressures on the UK bread sector, including falling demand for packaged loaves, rising supermarket own‑label share and sharp increases in energy, wheat and distribution costs.
  • The clearance ends the regulator’s inquiry but raises questions about likely operational changes, potential job impacts, supermarket supply arrangements and how consolidation could affect prices and choice over time.