Overview

• CMA Media, the group’s media subsidiary, has moved into exclusive negotiations to purchase the remaining shares of Brut, where it already holds a stake.
• Brut reorganized in recent years to achieve profitability in late 2023 and currently employs about 250 staff across its global operations.
• The platform leverages AI-driven analytics to engage over 500 million viewers monthly across YouTube, TikTok, Instagram, Facebook and Snapchat in more than 100 countries.
• Since its 2016 launch, Brut has raised nearly €140 million from investors including Xavier Niel, François-Henri Pinault’s Artemis and Orange before CMA CGM’s entry in 2023.
• The potential acquisition follows CMA CGM’s broader media expansion that includes La Provence, a stake in M6, La Tribune, the purchase of BFMTV and RMC networks and a promise to buy Chérie 25.