Overview

• The company confirms it has reopened analysis of an Argentine resort but has not approved a project or timeline.
• Mendoza is the frontrunner under review, with Misiones also considered, as Patagonia faces short ski seasons and limited air connectivity.
• The renewed prospecting follows Maquaire’s July appointment as global CEO and his instruction to identify opportunities beyond Brazil.
• Any proposal must meet Club Med’s scale and economics—about 250 rooms, investment near €150 million, and high average occupancy—potentially via a new build or a leased, refurbished property operated directly by the brand.
• Regionally, Club Med runs three resorts in Brazil and is building a fourth in Gramado for 2027, which remains the anchor of its South American footprint.