Overview
- Cloudflare’s Radar Year in Review confirms Apple finished 2025 at No. 3 in global Internet services, after overtaking TikTok early and trading places with Microsoft midyear.
- Only Google and Meta ranked higher, placing Apple ahead of Instagram, WhatsApp, Amazon, and TikTok.
- iOS accounted for 35% of global mobile traffic in 2025, up two points year over year, versus 65% for Android, with Monaco near 70% iOS and 27 countries above 90% Android including Papua New Guinea, Sudan, Malawi, Bangladesh, and Ethiopia.
- Applebot generated one of the lowest traffic levels among major crawlers, peaking at about 2.4%, despite powering Safari results, Siri, Spotlight, and Apple Intelligence features.
- Cloudflare measured a 19% rise in overall Internet traffic in 2025, alongside a doubling of Starlink usage and expansion into more than 20 new regions.