Overview
- Visa will embed Web Bot Auth into its Trusted Agent Protocol within Visa Intelligent Commerce, while Mastercard and American Express plan integrations in their own agentic payment systems.
- Cloudflare’s Web Bot Auth verifies an AI agent’s identity and intent in real time so merchants can distinguish trusted agents from malicious bots at checkout.
- The protocol is designed to support credit, debit and cryptocurrency payments while preserving low-friction purchase flows for consumers and merchants.
- Adyen, Checkout.com, Circle, Fiserv, Microsoft, Nuvei, Shopify, Webflow and Worldpay have provided feedback as the companies refine the approach.
- Cloudflare is advancing open efforts such as the Agent Payments Protocol, the x402 Foundation with Coinbase and a NET Dollar initiative, with testing under way and broader rollouts expected over the coming months.