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Cloudflare Rolls Out Pay-Per-Crawl and Blocks Google’s Gemini Under Content Independence Day

The web infrastructure provider is calling on Google to separate its AI crawlers from traditional indexing or risk legal mandates

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Overview

  • Cloudflare enacted its July 3 Content Independence Day policy to default-block AI bots such as Google’s Gemini from the 20% of websites it protects
  • The new pay-per-crawl framework requires AI firms to purchase crawl credits to legally scrape content instead of relying on free indexing
  • CEO Matthew Prince is demanding that Google offer distinct crawler endpoints for AI features like Answer Box and AI Overviews to preserve standard search visibility
  • Google has declined to confirm whether it is negotiating with Cloudflare or willing to split its crawler infrastructure for AI and search
  • Cloudflare says it will pursue legal requirements for crawler separation if voluntary measures fail to ensure fair compensation for content creators