Overview
- The company said Human Native’s technology will help AI developers discover, access, and purchase high-quality content through transparent channels.
- CEO Matthew Prince positioned the move as part of creating a new economic model that lets creators set terms for how their work is used by AI.
- Financial terms were not disclosed, and Cloudflare noted the closing and integration timelines are forward-looking and not finalized.
- Human Native, founded in the UK in 2024 and backed by LocalGlobe and Mercuri, brings a team with experience from DeepMind, Google, Figma, and Bloomberg.
- Cloudflare expects the acquisition to accelerate integration with its AI Crawl Control and Pay Per Crawl tools, alongside efforts like an AI Index and machine-to-machine payments initiatives.