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Cloudflare Blocks AI Crawlers by Default and Launches Pay-Per-Crawl Beta

It forces AI developers to obtain permission then process micropayments for each crawl via Cloudflare’s new marketplace.

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Matthew Prince, CEO and co-founder of Cloudflare.
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Overview

  • Starting July 1, Cloudflare switched new domains to automatically block known AI crawlers unless site owners opt in for access.
  • Participation in the private beta requires AI companies and publishers to register Cloudflare accounts and negotiate per-crawl fees.
  • Cloudflare employs behavioral analysis, fingerprinting, and machine learning to identify and block both publicized and shadow AI scrapers.
  • A coalition of major publishers, including Condé Nast, Time, the Associated Press, the Atlantic, Adweek, and Fortune, has backed the permission-based model.
  • Cloudflare data shows AI bots scrape content with thousands of requests per referral, underlining the economic imbalance between crawlers and sites.