Overview
- Cloudflare announced it bought UK-based Human Native, an AI data marketplace, without disclosing financial terms.
- The company says the purchase will help AI developers discover, access, and buy high-quality content through transparent channels.
- Human Native, founded in 2024 and backed by LocalGlobe and Mercuri, converts unstructured multimedia into licensed, AI-ready datasets.
- Cloudflare plans to integrate Human Native with its AI Crawl Control, Pay Per Crawl, the AI Index, and the x402 initiative for machine-to-machine payments, which remain in development.
- Cloudflare and Human Native cite reported gains from training on fully licensed data, including a customer that replaced prior datasets after seeing improved results.