Clorox Australia Fined $8.25M for Misleading Green Claims on GLAD Bags

The company falsely marketed its garbage bags as containing 50% recycled ocean plastic and must now implement compliance measures and issue a corrective notice.

• Clorox Australia was fined $8.25 million by the Federal Court for falsely claiming its GLAD kitchen and garbage bags were made from 50% recycled ocean plastic.
• The recycled materials were actually sourced from Indonesian communities up to 50 kilometers from the shoreline, not directly from the ocean or sea.
• The misleading claims occurred between June 2021 and July 2023, during which more than 2.2 million bags were sold at a premium price.
• Clorox is required to establish an Australian Consumer Law compliance program, publish a corrective notice, and cover $200,000 of the ACCC's legal costs.
• The company discontinued the product following the ACCC investigation and stated it would enhance its practices to ensure accurate environmental claims.

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The Guardian Australian Broadcasting Corporation